Tesla offers the supercharger, BMW offers an SUV

[RABaby]

What a great vote of confidence for their EV program! If you get stuck, or want to take a longer trip, book an SUV.

http://www.bloomberg.com/news/2013-...are-suv-to-ease-range-anxiety.html?cmpid=yhoo

I guess they liken their solution to lifeboats on a yacht.
Isn't there already a solution to their problem? I think it's called rental cars. Or perhaps their customers should consider Tesla.

 

[ppl]

What a great vote of confidence for their EV program! If you get stuck, or want to take a longer trip, book an SUV.

http://www.bloomberg.com/news/2013-...are-suv-to-ease-range-anxiety.html?cmpid=yhoo

I guess they liken their solution to lifeboats on a yacht.
Isn't there already a solution to their problem? I think it's called rental cars. Or perhaps their customers should consider Tesla.

Bad marketing. Advertising inadequacy of their own product

 

[blakegallagher]

they spent 2.3 billion to develop this car? Seems to make a bull case for Tesla .... I wonder what kind of range a Model S would get if you severely restricted acceleration.

 

[yobigd20]

Bad marketing. Advertising inadequacy of their own product

HAH! EXACTLY! What a crap solution... why don't they just say something like "We can't develop an EV that goes as far as a Tesla on a single charge, and we don't have any supercharging capabilities, so because our engineering teams SUCK, we're going to offer you the option of RENTING one of our SUVs whenever you want to go further than 100 miles." Much better.

 

[drinkerofkoolaid]

Is this really the best Tesla's competition can pull off with six year and 2.6 billion dollars?

 

[omarsultan]

Daring like Borat's Mankini

LOL: "...a loft on wheels..."

 

[ItsNotAboutTheMoney]

NIH?

Really, offering it is actually a very good idea and Nissan and Ford has done something similar. Not for everybody, since some people make regular trips beyond range, but I can guarantee that for somebody who only goes beyond range occasionally, it'd be a damn sight cheaper to rent for the longer trips than pay for the extra battery. $28k buys a lot of rental and gas.

At the bottom end of the luxury market there should be space for it. If luxury hybrids like the CT, RX and MKZ can sell a couple of thousand per month together, I see space for the i3.
Right now, noone can beat Tesla on batteries, so unless they specifically want to take a loss leader to kill Tesla, and that's a dangerous thing to do, they cannot compete in that space.

 

[electrictorque]

LOL: "...a loft on wheels..."

Every time I look at it the 1st thing in my mind is: OMG it is UGLY!!!! BMW would have to pay me to drive that thing around.

 

[Vger]

Brings a whole new meaning to the term "carbon offset."

 

[30seconds]

you know this will be a pain in the a$$ as well. Its not like they are going to show up at your home with and X5 and then pick it up when you get back.

 

[Discoducky]

BMW needs to license the TM powertrain and get on supercharging by 2016 IMHO as this is just sad. #WTFBBQ

 

[Acmykguy]

Because Ford is putting in free filling stations around the country and will have the. US covered with in 2 years. oh wait that's TESLA!

Ford launching natural gas version of F-150 pickup

 

[Acmykguy]

you know this will be a pain in the a$$ as well. Its not like they are going to show up at your home with and X5 and then pick it up when you get back.

Yet another great story today for tesla!


Does Tesla Have a Competitor in the BMW i3 EV? | Wall St. Cheat Sheet - Part 3