BMW 3 Series
The base Model 3 is $1,519 cheaper than the BMW 328i at dealer average negotiated price paid of $36,519 in California zip code 90210 on True Car with essentially the same 0-60 in under 6 seconds performance specs. The BMW is getting 5.8 seconds 0-60.
This is before fuel savings and maintenance savings that essentially undercut the BMW by at least $1000 per year on average mileage. This is before any applicable incentives. Deducting the expected $3750 Federal Tax rebate still in force for a year at unlimited volume after expiry of the first 200,000 units sold in the US. Over a three year ownership period, the base Model 3 undercuts the base BMW 328i by conservatively at least $8000 before an expected improvement in residual value retention owing to the lowered running costs.
Note the base model BMW 320i at $30,672 dealer average price paid significantly underperforms the Base Model 3 in terms of driving performance.
The base BMW 328i offers additional range between fueling and faster highway refueling (offset by the price of fuel which may cost the user time to earn while at work) while lacking the ability to fuel passively and independently of user attention while parked at home or destination or during highway rest stops.
The base Model 3 offers the ability to fuel passively while parked at home, destination or highway at significantly reduced cost per mile but offers a lower range between fueling (charging). The base Model 3 is equipped with significantly more advanced electronic technology and benefits from a higher safety rating and a lower center of gravity which may contribute to better road holding, handling and assist with roll-over resistance incorporated in the aforementioned safety improvements.
All in all BMW is absolutely and completely screwed unless you are a traveling salesman and someone else you don't care about is footing the gas bill either that or you you are willing to pay $4000 each for a pair of kidney shaped air intakes or $2125 each disregarding the effect of any available incentives. Under all other circumstances, Electric Vehicles just got cheaper than gasoline vehicles and that is all she wrote.