aznt1217
Active Member
I agree with you on the $60K subject. We want $35K to be the number that the general public associates with the Model 3, not $60K! So, as a TSLA bull, Adam Jonas is sort of working against himself by asserting that the average selling price will be far above $35K. If he was trying to say that the profit margin is going to be excellent on the Model 3, he could have emphasized that a great many buyers will likely add something like $20K in options, without actually naming his anticipated ASP.
Thankfully, the Model 3 unveiling is coming soon enough (in March), and if Tesla is smart, they'll be putting that $35K base price front and center. Even if that $35K stripper has to be a loss leader and they only ship it in very limited numbers.
It's not even a question of being smart. It's just standard practice. It will be Model 3 Starts at*... just how BMW, MB, Toyota, etc. all manufacturers do it. Base Price + Options-- except with Tesla what you see is what you get because there's no dealer pre-ordered inventory that forces options on you. Nor is there a stupid requirement of... in order to get park sensors, I must get this package. In order to get these wheels I need to get this package... you get the deal.