I was just playing around on the MB website -- I configured the S550 4MATIC with the options I would have picked for that car, and then I configured the S63 AMG with similar options. My test configurations ended up with a price of ~$139,000 for the S550 vs $172,000 for the S63 - a $33k premium. Yes, the AMG does have some minor interior/exterior differences as well as AMG suspension, hand-made engine, etc while the P100D vs 100D are very similar in construction, but the biggest difference between the two is performance. The gap in performace between the two Benzes is significantly lower than the gap between the P100D and the 100D.
I think it is commonplace for there to be significantly higher profit margins for performance cars. The extra money isn't needed for the parts/components - folks are just willing to pay more.
That being said, I am surprised the difference in price is as big as it is. I love my P100D, but if I had it to do all over again, I might have gone with the 100D...
I think it is commonplace for there to be significantly higher profit margins for performance cars. The extra money isn't needed for the parts/components - folks are just willing to pay more.
That being said, I am surprised the difference in price is as big as it is. I love my P100D, but if I had it to do all over again, I might have gone with the 100D...