He is in Colorado and gets $5,000 state rebate. He is not doing it for profit, he is doing it for referral to get a free Roadster and/or a trip to space. He is just making expenses/overhead and passing the savings to the buyer/leaser. His inventory cars are probably also on Turo since mileage goes up after he bought from Tesla.
This is a pretty accurate assessment. I've really enjoyed going to the various reveal events and meeting many awesome people connected to Telsa. I do want to support Elon and the vision of sustainable transportation sooner than later. I was able to get to a free Roadster on this promotion and honestly if I just get to drive in one of those and everything else is a break-even, I'll look at this venture as a major success. Maybe we can even go a step or two beyond. I'm sure there's plenty of days when my wife would support a one-way trip to Mars referral prize. It would be tempting for sure...