Define the urge to "want" something - isn't it usually to stand out and be noticed?
Going slightly OT, this in itself is begging for a poll! What exactly are folks going to great lengths for (in most cases) to get a Model S? Is it purely for the looks? Performance/handling/features? Or, for the EV/green aspect of it? To stand out in a boring ICE crowd?
1) I want a car with more comfort and room for driving on the road. I wouldn't pay over $50k for any other luxury car. My 1st and last new car was a 2005 Prius. It was as close to a luxury car as I've ever gotten.
2) I want an all electric. The Leaf would be satisfactory, if I were only going to use it around town. I rarely drive more than 80 miles a day.
3) I want the range, as we normally take at least 2 road trips (sometimes 4) in excess of 1500 miles each year. We just made a round trip to Missouri. Travel time each way was 3 days on the road (2 days to Denver and 1 day from Denver to Columbia, MO).
4) Because of 3) I want rapid charging. Even HPC charging is going to add at least two days (probably 3) to the trip each way. With a one hour stop every 200 miles, it would at most add 1 day to the trip each way. We travel to southern California every year. I don't consider using the gas guzzler an option since we'll stay there about 3 months and want the electric while there.
5) Not least on the list it's made in this country. I see Elon Musk as a visionary and believe in what he's doing.
As for why an electric,
I was pissed over the big tax break for Hummers. That's one of the main reasons I got the Prius. I'm tired of so much government money going to "Big Oil". Anything I can do to prevent my money going to it too I'll do.
There are probably other reasons, but they aren't as important to me. It's nice that the car is good looking, but that's not my first consideration.
P.S. My wife is always worrying about the dogs when we're parked at a restaurant in hot weather. In the Model S, we could place the car at a charger, and go into the restaurant to eat at a relaxed pace. Of course we'd have to put a sign in the window to warn people to leave the car and dogs alone. It's air conditioned.
I'm hoping this latter point convinces my wife that we should purchase the Model S. She's still not convinced. The two things holding her back are charging infrastructure and cost.