This is saying that the the base model is hardly capable of driving across the country and it also says that $2000 is too much to charge.
That's basically like saying we'll sell you a car at price $X but the wheels will cost extra.
I'm being overly dramatic of course, but seriously $2000 is way too much to charge, it should either be in the base price or it should be an amount easily affordable by the target audience. Otherwise tell people the car is $37,000 base and you have the option to remove supercharging for a $2000 credit towards the purchase if you didn't want it.
I don't think anyone would complain if it were only $500.