I often agree with you, and that line of chastisement may well have been deserved, but I wanted to comment about this paragraph in particular...
About 25 years ago, the average price for a new car was right around $15,000 to $17,000. That was a long time ago. The majority of cars sold today cost in the $22,000 to $24,000 price range. The average sale price of a new car is over $31,000 today. With these market conditions, anyone asking Tesla Motors to offer a mass market car at under $15,000 might as well be asking them to build a car to be sold at under $10,000 or to be given away for free. The result would be the same: failure, and bankruptcy.
Most major manufacturers have already abandoned the sub-$15,000 price point for entry-level cars. Those are companies that build millions of vehicles per year, and they have determined that even they cannot provide new vehicles at that price point any longer, despite their deep pockets, influence with suppliers, and extreme capacity. Before long, those traditional automobile manufacturers will have abandoned the sub-$20,000 market as well
(reports are that Dodge/Chrysler already have). Just watch. It is unfair to expect a relative newcomer to sell vehicles at a price point that cannot hope to be profitable, even for long established players.
See, while people may ask for
'cheap' cars to be available... They don't buy them. Typically,
'cheap' cars are outsold by cars that cost twice as much or more. People who buy new cars want to buy what they want to drive.
During the month of May 2016,
only one of the top 20 best selling passenger vehicles in the US cost under $15,000 as a base price. The Nissan Versa at #14 does show a base price of $11,990... The Kia Forte has a $15,990 base price currently, and comes in at #19. The Nissan Sentra starts at $16,780 and reached #9. The Mazda 3 is $17,845 to start, and was #18 in May. Chevrolet Cruze #11 is $16,620 as a base price.
More telling perhaps, is the
Year-to-Date sales in the US. Hyundai Accent at least cracks the top 25 at #24, with a $14,745 base price. As above, the $11,990 Nissan Versa makes a decent showing at #14.
From a certain perspective, a $35,000 base price is indeed affordable, considering what the Model ☰ will be. It is a car that would have been literally impossible to build 30, 20, 15 years ago. Naysayers have claimed it was impossible since well before Tesla Motors was founded. It is something that skeptical folk will still proclaim is
'impossible' even when the cars are driving around their local neighborhoods. It will be a $35,000 car with the Performance to rival a $46,000 BMW 340i Sedan while not using a single drop of gasoline or diesel fuel. Running on electricity, its cost per mile drops significantly, resulting in what will probably be 100+ MPGe. Because of that, it will have a likely cost of ownership that puts it in line with a Midsize sedan that costs around $25,000. Possibly even less if a buyer qualifies for Federal and State incentives. And the more you drive it, the more affordable it will be.
Further...? Until someone actually manufactures long range electric cars
en masse... And sells them to people who WANT to own them... There won't be a potential market for them among used cars that are
'affordable' to those who cannot, or will not, buy a new car. Los Angeles is covered with used car lots that offer BMW 3-Series or GMC Yukons for
'cheap'.