Sorry I even posted now but most of my initial investment in company with stock. I felt so strongly in company that last November time frame I sold 20% of my stock and started buying calls with strikes of 40, 50 and 55 strikes for jan 2014 and 2015. Prices back then as low as 1.50. Remember lamenting that maybe I could have gotten cheaper by 20 cents. I owned majority of contracts for jan 14 strike 50 that were written back then I have owned over 1000 total contracts. Sold some to have cash when stock hit 88. Lots of moves I have regretted like that sale and not selling all my stock to buy options but in the back of my mind was always the thought how can the rest of the world be wrong? Have periodically sold and moved my strike price up but kept core of original options to exercise). While others are wondering whether to buy stock at 110., 120 or 130, I am buying at 40 50 and 55 I recognize my luck and do not plan to stretch it. Along the way I have had days (I remember4th qtr earnings report)when I was down 30% in one day. I also remember day after 1st qtr earnings report when I literally had tears of relief. Options are very expensive now. I didn't mind swinging for the fences when the goal was home runs. The gains from my stock could cover the options losses. Now with prices up there it seems that option plays maybe swinging more for doubles. Look at the cost for jan 14 175 sticke calls for instance. The money I got when I sold the contract when the stock hit 88, have been used to buy other contracts strike ranges 110 to 130. Did well enough to generate money to exercise options. I have also bought shares of stock with the proceeds of the previous contract sale. Didnt want cash not working for me while waiting to exercise options. Although less lucrative than options stock has still appreciated and less volatile When it came time to exercise a contract could sell 40 shares to get a hundred that way. I have met my goals for retirement and now trying to extend gains for my heirs. Plus have to admit I enjoy the game and realize, only to a tiny degree, I have added to success of company. Investors like ourselves have made it possible to get secondary stock sales off the ground to fund more company development