I think VTOL is the area where electric can best compete with conventional aircraft. With its heavy and low-energy-density "fuel" supply (batteries) electric aircraft have very limited range. But having multiple motors controlled by a computer is easier with electric than with internal combustion. Helicopters are extremely difficult to fly. Computerized quad- or octo-copters are very easy to fly. Probably the only advantage an electric aircraft has over ICE-aircraft, for the general market that's not concerned about the environment, is the ease of operation of a quad- or octo-copter. And the ability to land and take off vertically opens up the one market where range is less of an issue: flying within cities.
Of course, the more aircraft there are flying low over cities, the more likely it is that someone on the ground gets killed by a falling aircraft, possibly because two of them collide.