It felt very much like a normal car. the engine's in the bay. power gauges sit where the tachometer used to sit. [...] ...it's fairly inconspicuous.
To many people, that is actually what they are looking for in an EV.
Looking at the i3, without having tried one, it just doesn't look very exciting. I'm guessing - again, based on nothing but what I've read and seen about the i3 - I'd have the golf. But actually I'd have neither. I'd have the GTE with it's hybrid engine, which SHOULD BE but isn't as fast as a standard GTI. Actually I wouldn't have that either, I'd still have the GTI, at least until the performance of the GTE and e-Golf are as good or better.
But the Model S is in another league altogether.
No one is comparing the i3 or e-Golf to a Model S (if anyone does, he is clearly comparing apples to oranges). So no argument here.
But as to e-Golf versus GTI: I don't think the e-Golf is meant to rival a GTI or Golf R in terms of performance. Nor does it make sense to cross-shop those two with an e-Golf. The e-Golf is an emission-free commuter car that happens to be fun to drive. It is in no way a hot hatch, it doesn't even pretend to be.
And of course it isn't really viable as an only-car, but at least its realistic range, from what I got to experience personally, is between 90 and 130 miles under everyday driving conditions, depending on the personal driving style as well as traffic conditions.