Is it just a matter of enabling it or is there some technical challenge? Weird.
I have followed this discussion closely, and it seems to be full of question marks. What I have heard/seen:
1. Tesla staff confirmed it's coming. (around the time of M3 release)
2. The Chademo adapter is listed in the official parts catalog for the Model 3, same part number as the S/X adapter, but "Revision D". Current adapter owners have reported they have "Revision C". Worth noting the official parts catalog for S and X also list "Revision D".
3. The adapter itself may need a firmware/software update, only done at service centers.
4. There has been a significant worldwide shift to CCS since the original adapter came out. It's possible Tesla is re-thinking what they want to do here.
If I look at all of those together, I think one of the following:
1. Firmware for adapter is still being tested.
2. Rather than releasing adapters in the wild that won't work without the update, they are selling old stock and new adapters will come with the right firmware from the factory.
3. Testing M3 + New firmware/adapter is a low priority. We have seen a ton of software updates since the 3 was released, albeit those are slowing in frequency now, which is a good sign for Chademo support I'd wager.
4. The M3 fob was released without much warning, other than we knew it was coming "soon". We could see the same here.
It's important to keep in mind that the original adapter took a long time to come out for the S and X as well, with extensive testing.
I happen to live in a jurisdiction with plentiful Chademo (and now CCS) charging infrastructure. I'd buy the adapter in a heartbeat, or share the cost with a friend who has an M3. It's one of the things I'm really missing about the car to date.