Roadster owners were pioneers, or "innovators" by the
Rogers technology curve.
First Model S owners were as well. First long range electric sedan from a first time automotive manufacturer.
Few Superchargers. Plenty of unknowns, and far from mass awareness, let alone mass adoption.
Your Model S buyer today is still squarely in the early adopter phase.
Model X is further along the curve, I agree, but there are still many firsts and unknowns. Yes, I'd say anyone who buys a Model X is an early adopter.
And I would thank every one of them personally if I could.
We're a _long_ way off from mass adoption. Arguably that will finally change with Model 3...but after several years.