Somewhat thoughtful article comparing Tesla Model S and BMW i3 and the two co...
BMW Vs. Tesla: A Real Live Innovator’s Dilemma | TechCrunch
BMW Vs. Tesla: A Real Live Innovator’s Dilemma | TechCrunch
I don't agree with everything on the article, but it makes some interesting points.It is less about comparing the S and the i3 (the the writer couldn't resist a chart making a direct comparison between the i3 and the Model 3, kind of pointless since the Model 3 doesn't exist and in three years BMW will surely have new "i" series models) and more about comparing the difference in marketing approach between Tesla and BMWs new "i" series. I think he is right to point out that BMW has some advantages over Tesla in that they can leverage their existing brand status and dealer sales network to push cars, but he fails to appreciate fully the efficiency and cost effective "no dealerships" model Tesla is using, and he over-hypes the i8 as something that should concern Tesla when it is actually of little consequence (effectively just a 2 seater with almost no trunk space, almost no EV range, and super expensive).
He describes the i3 as a, quote:" “good enough” luxury electric car for the urban driver and average commuter, who can also optionally use the car for longer trips without having to plan for supercharger stations."
The i3 is in no way a "luxury" car and even the range extended version is not adequate for long trips.
BMW Vs. Tesla: A Real Live Innovator’s Dilemma | TechCrunch
BMW Vs. Tesla: A Real Live Innovator’s Dilemma | TechCrunch
I don't agree with everything on the article, but it makes some interesting points.It is less about comparing the S and the i3 (the the writer couldn't resist a chart making a direct comparison between the i3 and the Model 3, kind of pointless since the Model 3 doesn't exist and in three years BMW will surely have new "i" series models) and more about comparing the difference in marketing approach between Tesla and BMWs new "i" series. I think he is right to point out that BMW has some advantages over Tesla in that they can leverage their existing brand status and dealer sales network to push cars, but he fails to appreciate fully the efficiency and cost effective "no dealerships" model Tesla is using, and he over-hypes the i8 as something that should concern Tesla when it is actually of little consequence (effectively just a 2 seater with almost no trunk space, almost no EV range, and super expensive).
He describes the i3 as a, quote:" “good enough” luxury electric car for the urban driver and average commuter, who can also optionally use the car for longer trips without having to plan for supercharger stations."
The i3 is in no way a "luxury" car and even the range extended version is not adequate for long trips.
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