Tesla, unfortunately, has done little to counteract the mainstream narrative that EVs aren’t useful for the majority of people. Lowering prices only converts those that were open to EVs to begin with.
I think some continued education on EVs would increase the market segment. I’m old enough to remember when Elon was spending time on educating the broader market about the benefits, ease and also challenging the misconceptions about EVs.
Now it only seems to happen via word of mouth.
I switched over from BMW many years ago and still believe Teslas are better than anything being offered by BMW but I’m not sure how curious others are. Would be great if they had continued this education effort.
In theory, lower prices increase demand but in practice without the education it may not.
Earnings call hopefully will shed some light on the strategy going forward.
I think some continued education on EVs would increase the market segment. I’m old enough to remember when Elon was spending time on educating the broader market about the benefits, ease and also challenging the misconceptions about EVs.
Now it only seems to happen via word of mouth.
I switched over from BMW many years ago and still believe Teslas are better than anything being offered by BMW but I’m not sure how curious others are. Would be great if they had continued this education effort.
In theory, lower prices increase demand but in practice without the education it may not.
Earnings call hopefully will shed some light on the strategy going forward.