JusRelax
Active Member
I am not against price drops. I am saying also consider advertising to inform people who are not knowledgeable that a Tesla is a far superior product compared to the ICE vehicles they choose to buy. It doesn’t have to be an either / or - it can be both. Increase affordability to those who are aware but couldn’t afford at a higher price but also increase awareness so that those who can afford but don’t have proper information also buy a Tesla.
IMO, Tesla will soon be seen as "Best Value" automotive brand. Not advertising and specifically stating that dollars saved on advertising are put into increasing the value of the car will contribute heavily into solidifying that brand image.