Imo, this is complete horseshit. The car I will fall in love with is a car whose MCU never crashes. Or crashes once a year max. It's a car with usable UI and buttons that make sense. It's not a playstation/fart cushion on wheels. Couldn't care less about nonsense like that.
Also, claiming that cars such as Porsche, Audi and BMW don't have soul is pure arrogance and nothing else. To me, Model 3 has exactly zero soul. It's a generic EV with a terrible front end, that will probably be driven by millions on top of that. Not very unique. Heck, I owned a VW GTI as my first car. If they could put a battery in it, it would beat Model 3 in soul and other departments any day.
None of those things are really what makes a person fall in love with a car.
Love isn't something that makes logical sense.
If it did no one would fall in love with Italian cars. Yet, they're some of the most beloved automobiles.
I'm a huge fan of Jeeps, but Jeeps are atrocious vehicles when it comes to UI or reliably. If you have a Wrangler you're lucky to have it not leak.
None of the German cars I've had were stellar in terms of reliability. The Porsche Cayman I had rattled so much on the drive home from the dealer that I really thought about driving it off a cliff.
I still loved all the German cars because they had something about the way they handled.The Cayman was the pinnacle, and then I switched to Tesla because there wasn't anywhere else to go except Italian. So I debated a lot between Italian, and Tesla..
With Tesla I think it changed a bit.
it's less about falling in love with an automobile, but with a temperamental piece of technology.
Where one day it will work beautifully, and the next day it will want you dead.
Then there are the nights before a pending upgrade that's like the night before Christmas. Sometimes Santa would come, and sometimes he wouldn't.
Back when I had my Model S I determined it was the best experience I ever had with a car. I was thankful for that experience because it was before it became mainstream.
Everything is so much easier now, and now all that it brings is really taken for granted.
Which is fine because that just means it succeeded.
Going forwards I expect things like the Porsche Taycan to have more soul in terms of driving. Where Tesla will be more about trying not to drive, and technology outside of pure driving (like Sentry Mode, Dash cam, etc).
The funny thing is what I find myself really eying is the Rivian.
I might just fall out of love with my Jeep, and in love with that.