I had to read this twice before realizing you are probably serious (?).
Let me ask you and all others reading this thread/suggesting short candidates five sets of questions; three about Toyota and two about the car industry in general:
- Who basically re-invented modern car manufacturing with processes like TPS, JIT and is currently refining all of this with TNGA (smaller batches and better modularity while keeping high margins...)?
- Who has been among the most profitable
mass-market car makers in recent decades (highest margins compared to car ATP, even with a rising home currency against many main export markets...)?
(The answer to both questions is of course Toyota)
- Do you know that Toyota sells over 10 million cars each year while only factoring in a few thousand Mirai (hydrogen) cars per year by 2020? (I.e. how will even a complete failure of Mirai sales until 2020 or even 2025 affect Toyota other than a small write-down?)
And you do know that Toyota has one of the highest budgets in the car industry researching
next-gen battery technology (even if they focus their PR/media efforts on hydrogen at the moment, see e.g.:
Automotive technology: Toyota RD center working on car battery of the future- Nikkei Asian Review )?
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- You do know that car companies make money selling/leasing cars and bundling associated services,
not oil/gasoline (only one person in this thread seems to have suggested shorting oil companies)?
- You do know that Tesla can only produce about 500k cars/year by 2020 in a best-case scenario (see the Gigafactory investor thread for details, at the moment the factory is probably capable of churning out batteries for 70-100k cars/year by 2017-2018)?
Where will the other 99 million cars / year be coming from if Toyota and/or other car makers "fail"? And how can they fail since Tesla can only produce/satisfy around 0.5% of the annual car demand by 2020?
With all of this, how you can suggest Toyota is on a slide towards failure.
PS: And just to be clear. I don't hold any could care less what the fate of these major car makers is. I held a few BYD and Renault shares in recent weeks and months because they looked attractive in late 2014, that's all. I recently sold out of Renault again around 88-90 EUR. Except for these two, I only held a few Mazda shares, no other car makers in (client) portfolios.