Criticize the business model, call it over-valued, speculate about the machinations of its founder, you must admit that Tesla has set much of the conversation around autonomous and electrification, and incumbents and OEMs across the globe are chasing them. As a case in point, only days after their Q3 earnings report, in which Musk did not discuss the Tesla’s Semi progress, James O’Leary, VP of NFI Industries fleet services said at a symposium, "Nobody in North America was talking about electric vehicles until your local news outlets picked up the rollout of the Tesla Semi. That led basically to what we call the Tesla effect. Now shippers are asking their carriers where you are with electric vehicles." NFI is a major 3PL, and according to O’Leary, Tesla does in fact have
plans to begin delivering the all-electric Semis by 2020.