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The demise of the OEMs

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credit @oldTAVguy

BMW is toast imho

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Many parts of the world will have to rely on ICE cars for a long time. It's just reality. Especially poorer areas of the world which are more numerous.


Are you thinking 3rd world countries or something?

Because the T-Roc (the car the story is about) is only sold in Europe and China (with the China model being a long-wheelbase version of the EU one)
 
Wow, this is going badly for the competition in all its forms. I started wondering whether they need to start promoting Tesla in someway themselves to stop Tesla dropping prices further.

As I have said before, they need to find the niches that Tesla haven't gotten to yet. Critical error was trying to compete head to head.

Even Rivian are struggling because they are competing against a not yet launched Cybertruck.
 
Rivian is struggling because it is a startup automaker. A midsize truck is not a direct competitor to a full sized truck.

If Rivian meets its projection of being gross profitable in H2 2024 it would be a massive success in such a short time from first deliveries.

Trying to be a profitable automaker in niche markets is a fools errand.
 
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Rivian is struggling because it is a startup automaker. A midsize truck is not a direct competitor to a full sized truck.

If Rivian meets its projection of being gross profitable in H2 2024 it would be a massive success in such a short time from first deliveries.

Trying to be a profitable automaker in niche markets is a fools errand.
Thought Rivian started up in 2009 - 2011. Seems like start up is taking them a long time.
 
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TOKYO – For Toyota Motor Corp. raking in big profits from electric vehicles is as easy as 1, 2, 3.

That’s the vision from new CEO Koji Sato, who outlined a three-step strategy to “significantly enhanced” productivity and profitability by 2030 through Toyota’s coming line of electric vehicles.

“It will be a different concept from what we’ve had until now,” Sato, 53, said in an April 21 media roundtable. “In the Step 3 timing, productivity should be significantly enhanced.”

Sato, who took office April 1 with the task of speeding up the Japanese carmaker’s slow start in the global EV race, said the world’s biggest automaker is now in the first of the three EV stages.

Toyota enters the second phase around 2026. That’s when Toyota introduces a completely new EV platform and will have built up worldwide factory capacity to sell some 1.5 million EVs globally.

The third phase kicks in after that when Toyota leverages a new vehicles software system to unlock new revenue streams, business models and hyper-efficient product development cycles.

The new setup being developed will enable Toyota’s future EVs to double their range, thanks to more efficient battery use, and require half the investment and development resources.

The improved productivity will allow Toyota to lower prices and help drive volume, Sato said.

After reaching worldwide EV volume of 1.5 million vehicles in 2025, Toyota envisions achieving sales around 3.5 million globally by 2030 when Step 3 vehicles are in full swing.
...
Step 1 kicked off last year with the current line of bZ-branded electric vehicles that ride on the e-TNGA platform. But the launch of the lead-off vehicle, the slow-selling bZ4X crossover, was marred after Toyota had to recall the nameplate over concerns that the wheels could fall off.
 
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TOKYO – For Toyota Motor Corp. raking in big profits from electric vehicles is as easy as 1, 2, 3.

That’s the vision from new CEO Koji Sato, who outlined a three-step strategy to “significantly enhanced” productivity and profitability by 2030 through Toyota’s coming line of electric vehicles.

“It will be a different concept from what we’ve had until now,” Sato, 53, said in an April 21 media roundtable. “In the Step 3 timing, productivity should be significantly enhanced.”

Sato, who took office April 1 with the task of speeding up the Japanese carmaker’s slow start in the global EV race, said the world’s biggest automaker is now in the first of the three EV stages.

Toyota enters the second phase around 2026. That’s when Toyota introduces a completely new EV platform and will have built up worldwide factory capacity to sell some 1.5 million EVs globally.

The third phase kicks in after that when Toyota leverages a new vehicles software system to unlock new revenue streams, business models and hyper-efficient product development cycles.

The new setup being developed will enable Toyota’s future EVs to double their range, thanks to more efficient battery use, and require half the investment and development resources.

The improved productivity will allow Toyota to lower prices and help drive volume, Sato said.

After reaching worldwide EV volume of 1.5 million vehicles in 2025, Toyota envisions achieving sales around 3.5 million globally by 2030 when Step 3 vehicles are in full swing.
...
Step 1 kicked off last year with the current line of bZ-branded electric vehicles that ride on the e-TNGA platform. But the launch of the lead-off vehicle, the slow-selling bZ4X crossover, was marred after Toyota had to recall the nameplate over concerns that the wheels could fall off.
These goals are way too low. Toyota already screwed themselves in China, where EVs are >30% of the market going to 60% in 2025 and yet they incredibly have nothing. This plan has them at 33% EV sales in 2030, the world as a whole will be close to that in 2025.

They have great PHEV tech and could ramp them 4x faster with the same GWh supply. That would buy them time to dump their current BEV design efforts and go back to the drawing board. But no......
 
These goals are way too low. Toyota already screwed themselves in China, where EVs are >30% of the market going to 60% in 2025 and yet they incredibly have nothing. This plan has them at 33% EV sales in 2030, the world as a whole will be close to that in 2025.

They have great PHEV tech and could ramp them 4x faster with the same GWh supply. That would buy them time to dump their current BEV design efforts and go back to the drawing board. But no......
Yeah, giving Tesla a 10 year head start wasn't a very good strategy. And I would not expect the minds behind that strategy to execute a winning strategy for the next 10 years. They are gonna find the hard way that doing what Tesla did was extremely difficult and the reason Tesla could do it is because Tesla were really good and the reason they themselves didn't do it is because they were not extremely good. And it won't be easier with Tesla as competition in, by then, every market segment.
 
These goals are way too low. Toyota already screwed themselves in China, where EVs are >30% of the market going to 60% in 2025 and yet they incredibly have nothing.

But they do now!

I mean, they had to buy the whole powertrain from BYD, but they have a BEV there now