So tricky for Ford. Everyone thinks this is good news for Ford. As a super bull, all I think about is why anyone would buy a Ford after rubbing shoulders with FSD users.
You can install our site as a web app on your iOS device by utilizing the Add to Home Screen feature in Safari. Please see this thread for more details on this.
Note: This feature may not be available in some browsers.
So tricky for Ford. Everyone thinks this is good news for Ford. As a super bull, all I think about is why anyone would buy a Ford after rubbing shoulders with FSD users.
Jim Farley interviewFord sold 5,444 BEVs in the USA May 2023
Ford sold 10,715 HEV in the USA May 2023
Ford sold 154,774 ICEv in the USA May 2023
Of those ICEv it sold 68,859 F Series pickups vs 1,707 F-150 Lightnings.
I told them to do this (find a niche or two) 4.5 years ago. How long will it take the others...?Another catalyst for TSLA this week, if analysts and portfolio managers are paying the same level of attention as informed retail investors (unlikely), is that news keeps supporting the contention that Tesla continues to run away from the competition. Two excellent video podcasts illustrate that point Monday and Saturday. Farzad Mesbahi disected the recent interview of Ford's CEO Jim Farley and pointed out how Farley basically said that Ford will concentrate on niche products going forward. Mesbahi suggests this means that Ford will not challenge Tesla for the more mainstream products such as the upcoming Gen 3 $25K vehicle. Farley acknowledges that Ford has much catching up to do with software, since individual vendors handle software for the various components in a Ford and there's no way to integrate all of this proprietary software. Add Mary Bara's comments that GM will not see profits on $30K-$40K EVs until late in the decade, if at all, and you have confirmation of massive Tesla dominance going forward. In many ways, Monday was the day that both Ford and GM ceded the mainstream auto business to Tesla while they concentrate on their niche products.
PS. Neroden was one of the few to like my post. He is still my number two favourite TMCer after Factchecking. Both went off the rails...I think non Tesla cars will do quite well if:
1) They have a niche (little or no competition in the class) plus being first to market within that niche/class
2) They are similar to an iconic car and made by the original manufacturer - fashionable
3) A design that does not sell because of it's previous ICE characteristics - sound / power (like Ferrari, Mustang or even BMW/Audi)
4) Second/third cars where AP is not required
Porsche Taycan is in a niche not yet covered by Tesla and is similar to the iconic 911 so it will do well. A Porsche SUV would struggle more.
Others that could do well:
1) VW ID - similar to iconic Golf
2) VW Beetle
3) VW camper
4) Rolls, Bentley, Jag, S500, Maybach, Cadillac
5) Mini, Fiat 500
6) Jeep
I feel that their best bet is somehow to convert these niches into serious production quantities. Increasingly, everything that a millennial does or buys needs to be Instagram extraordinary. Sensible/best in class is no longer good enough.
You don't think VW have been hit by the M3 dropping to <$20k?Alex also said in 2021 he had a source within Porsche that said “Six out of ten Porsche Taycan ever delivered have a problem with battery management that affects and damages battery cells, requires replacement of cells and batteries, and is causing vehicle fires."
Turned out to be a nothing burger. No government agency issued recall. I don't see customers complaining en mass etc.
You don't think VW have been hit by the M3 dropping to <$20k?
You don't think VW have been hit by the M3 dropping to <$20k?
I figure this is what the Demise of the OEMs looks like in practice. We've had this sort of thing going on elsewhere (Ford, GM come to mind). It's not the end. There will be another round of cost optimization, and organizational right sizing (I'm starting to forget my layoff buzzword bingo) to come as well. Might be annual, might be every other year.