Artful Dodger
"Neko no me"
Day 03: Three French hens | Model 3 bets the company
Part of 12 Days of Christmas - Tesla Edition a series (c) by the Artful Dodger, Dec 2023Over this Yuletide season, I will post a daily installment focusing on Tesla products, past, present, and future. Here's the series to date: (please note that I will continue to express major themes as short-hand bullet points, or I will run out of Yule before I post this - most of you know what I'm talking about already, so this is your reminder)
Day 01: A partridge in a pear tree | Roadster Proof of Concept
Day 02: 2 Turtle Doves | S/X Fraternal Twins go Mainstrem
Intro to Part 3: Bet the Company
- Elon outlined his vision for Tesla in The Secret Master Plan - The Mission is all about SCALE
- the climate crisis can only be averted by a massive transition of the dig'n'burn economy
- People are unwilling to give up hard-earned comforts, so how to ensure the future is good?
- that requires shifting transportation to renewable energy, battery storage, and EVs
- Since automakers weren't adopting EVs at a pace that would make a difference, Tesla needed to make the leap from being a niche automaker to being a major player, steering the industry
“to accelerate the world's transition to sustainable energy.”
The Tesla Vision Statement is:“to create the most compelling car company of the 21st century by driving the world's transition to electric vehicles.”
- Fremont - "we learn by doing"
- battery packs and modules - Tesla Grohmann Engineering to the Rescue
- Flufferbot - less is more (humans are underrated)
- welding the rear body - motivation for the die cast chassis/underbody
- Munro Associates 1st teardown:
- Tesla has better than Mil-spec electronics and motors
- but they use a gastley assortment of welds and fasteners
- Munro Associates 1st teardown:
- Expanding the Range:
- Model 3 Performance (high-end dual-motor introduced w. high margins)
- the "Lemur" - when Panasonic hesitates, Tesla builds a 3 w. fewer cells
- the SR+ - promise forfilled on the $35K car (briefly)
- Constant Improvements:
- the "Factory OS" and the "Digital Twin"
- weekly changes instead of annual model years
- COGS -7% per year - "game of nickels"
- Shanghai - "doing it at Tesla-speed"
- the 12-month promise:
- Just a 'Fuddy Field' - Bimbette Dopez
- Tesla is 1st 100% Foreign-owned Automaker
- local support - Gov't and Banks as team players
- 1st production - "on time, on target" Elon time-dilation
- localizing the supply chain (how to go from 10% to 90% in 1 yr)
- constant infrastucture improvements (bridges, bldgs, R&D)
- Giga Shanghai becomes Tesla's export hub
- infrastucture and logistics
- Co-vidiocy (round 1 of CCP shutdowns)
- the 12-month promise:
Conclusion: Model 3 became the 1st mass-market car that was desirable simply because it was a better car than its competitors, not just because it was an EV. Thus, Model 3 kicked opened the floodgates for what would soon become the World's Best Selling car... Model Y
Tomorrow's Topic:
Day 04: Four calling birds | Model Y made at 4 factories