Worst thing is: I remember that ad. Much too young to have any $$ for a response to it.. but my Dad did. As did the next door neighbor.I believe it will help to start small:
Cheers to the Madmen!
I remember thinking how cool it was that, when the neighbor's VW turn signal was activated, a little arm flipped out of the A-pillar on the appropriate side and madly blinked a light on the tip..
My first car was my Dad's old '71 VW bug he had used for commuting. Fun going up steep hills in CT; 60 HP will only get one so far.