J
jbcarioca
Guest
Clearly there is a market for electric cars in India. Given the population distribution the total likely market for anything Tesla might offer will not exceed 10 million....
It is a myth that all of the population is poor, I an sure there is a mix of wealthy and middle class people, there are just about everywhere.
The best way to make a product affordable for the local population is make it in that country, especially a country like India with high import duties, and a strong desire to establish local manufacturing.
LFP 4686 energy storage batteries should have an enormous market, Battery Day has shown that the capex to establish a factory will be much lower.
The next step is Model 3s imported in knockdown kits, as an intermediate step toward possible Model 3 and eventual Model Y manufacture.
Again casting, structural packs and other efficiency improvements might reduce the capex/risk here and make this viable.
If necessary, castings/stampings could be imported.
Keep in mind India could also export to all RHD markets and is well placed geographically for the export.
Yes, it might be challenging at times, but start with energy storage batteries and do it more slowly if necessary.
I'm very confident Tesla will get a lot of support from nearly all levels of Indian government and a lot of the local population.
Production volumes can match the local market and the RHD export market,
Of course any cars smaller and cheaper than a Model 3/Y make even more sense, both for the local market and RHD export.
It is 35 years since I visited India, I'm sure a lot has changed mostly for the better, Tesla in India could do a lot to make things even better,
Tesla will NOT sell Model 3 or Model Y in any numbers sufficient for even CKD. The Indian premium market is fo much smaller cars. The top couple fo million in India certainly could afford a Model 3 or even X but those are physically too big for India, even richest people tend towards smaller vehicles. Anything large tends to be a bus.
The new China or German designed vehicles will be smaller. Despite our image that does not necessarily mean cheaper. Things like 'pocket rockets' and quite luxurious very small vehicles tend to have good markets in EU as well as China, India and South America. No doubt Tesla will begin in India and TE products will have strong appeal. Further, were Tesla to design a very small platform for taxi/delivery/urban mobility they would act to expand an already thriving market. Tesla is constantly exploring cost efficiencies and vehicle packaging innovation. These categories will dominate Tesla India, whenever it comes, and will be very popular in European cities also.
Tesla is no longer North America centric. Remember, for most of the world the Model 3 is a very large car, too large for the highest volume categories.
For confirmation go to Bangalore (India tech leader) or any other Indian city. Before anybody howls to dispute there ARE giant cars sold in India:
Sales trends of luxury cars in India - From 2007 to 2019 | Team-BHP
Just look at the volumes. Then look at the best selling cars:
Top 10 cars sold in India in June: Maruti Suzuki Alto retains top spot
The largest growth and most likely Tesla entry is in the SUV's that would be much smaller than Model Y and have selling prices, including taxes of US$ 15000/20000.
The China designed vehicles will be in that class. Why? It is the sweet spot in several of the world's largest car markets, like China, most of the EU, all of South America. Until now those global markets have been dominated by Japanese and Korean cars, produced via CKD or more complete manufacturing, with Chinese brands (e.g.Chery is a major factor in Brazil).
In India, Brazil, and several other very large markets the vast majority of vehicles in this class are produced with local partners. That was the case in China and still is a huge factor. Tesla has pretty much pioneered a new manufacturing model that shares technology openly and uses many local suppliers that are not quite Tier One for Tesla but are for others (CATL is perhaps the best known of these).
For the next group of Tesla factories we are almost certainly going to see more of the now-traditional GF's in China, Europe and North America. For India, Brazil (Mercosur), Mexico and others there will be greater diversity in approaches, with TE and vehicles both playing leading roles.
For us at TMC most of us are vastly understating how transformational all this will be. Most, distinctly not all, of the countries are desperate to transition away from fossil fuels. That is partly about improving balance of payments and partly environmental. For the first time we are now with solar and wind plus storage cheaper than other options. Tesla and others are now reaching the point of BEV being cheaper than ICE. Zero doubt that smaller vehicles and TE will be joint forces globally. The only other players in these categories are Chinese. There is more than enough space for all of them.
India will have TE and all the Chinese to help displace the horribly dirty cheap coal and fuels. The ubiquitous Bajaj, Mahindra and Piaggio will continue to thrive moving to the smallest EV category:
Chetak – A Brand new electric scooter | The Future of Mobility
https://evduniya.com/ev-india/top-t...hicles-in-india-e-rickshaw-manufacturers.html
Right now suppliers like Bosch are leading the supply of technology to support this transition. Chinese and Indian companies will dominate almost without question with a handful of Europeans like Piaggio maintaining a strong role in the slightly, very slightly upscale part of that market:
Electric Power Range - Piaggio Commercial Vehicles
Tesla knows all of this. They are NOT about to go to India with tiny volume huge, expensive cars like the Model 3. They'll sell it probably, but the concentration is the are now in the Maruti-Suzuki/Hyundai category.