Indeed. Right now I see no force that could turn these ocean liners:
- If you have significant wealth invested in Toyota shares you "see the EV light", you don't start trying to pressure Toyota execs to embrace EVs. You sell your shares and buy TSLA instead.
- If you are a capable employee of one of the big OEMs and you "see the EV light" you don't have to fight the existing inertia and anti-EV corporate culture: you can apply at Tesla or another EV-friendly OEM like VW instead.
Freedom of capital and freedom to work elsewhere has, somewhat ironically, concentrated the anti-EV elements and
reduced the ability of big OEMs to embrace EVs...
@avoigt has a better insight into German OEMs, but I think they already have trouble retaining good software developers - the result of outsourcing most of the automotive software to suppliers and allowing it to fracture into a heterogeneous mess.
Tesla's approach is superior: they vertically integrated software not just into their cars but into their factories as well ("Factory OS"), a largely unified software platform that not only allows much faster R&D and a better user experience, but is also fun to work with and attracts top software talent. Software is treated as a core competency by the Tesla CEO himself.
Tesla's cars might be 5 years ahead of the competition - but their factories are 10 years ahead ...