How would owning this car be better for me than owning my Tesla Model X? What are the unique selling points it will offer? I had high hopes for the I-Pace but lack of supercharger network, questionable over the air software updates and generally speaking low confidence in future R&D did not make it very interesting for me, despite a certain "flair" of the brand and nice interiors. It seems most other prospective buyers agree about this and other established car makers' EV:s, since Tesla continue to greatly outsell them. It is great that there will be more EV:s out there but I wouldn't count on any other brand automatically taking over the lead in sales just because it has a longer history and a CEO that doesn't upset the world by tweeting. In the end, I think it comes down to a cost benefit analysis for most buyers, assessing whether you get better functionality at the same or better cost. Judging from earlier disruptions in tech, I wouldn't be surprised if Tesla's major competitor will be a completely new actor, like Apple or Google.
Is it not more speculative to take a bet on that an old car manufacturer will actually manage to turn out a product that is superior to a Tesla, than betting on that the current market leader will continue to lead? I remember how iPhone was often predicted to lose to coming better smart phones from Nokia and Blackberry... Then came Samsung.