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The switch to hybrids was explained as being because it now only costs a few thousand dollars more to make the hybrid. So the purchase price may only be a few thousand more, making hybrids more attractive..
The dealer now has to juggle a mix of ICE, Hybrid and EV inventory. I can now see hybrids replacing all ICE very quickly for this reason.
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The most confusing thing about hybrids, to me, is that all the other manufacturers, INCLUDING TOYOTA, dragged their feet fo so darn long.
Costs for hybrid components really didn't take until now to come down. Comparing the cost of a Prius to a Camry, for example, the additional cost of the battery and electric motors (paired with an arguably simpler transmission) was pretty minimal over the past decade.
The 1st generation Prius came out in Japan in 1997, and North America in 2000. The Prius has been very much "a thing" for over 20 years, and Toyota offered hybrid versions of several other models for quite some time.
But, over 20 years after the hybrid mass-production began, in 2022, I think roughly 25% of the cars sold by Toyota were hybrids -- about 2.6 million Toyota hybrids sold that year. They upped it considerably for 2023 to 3.4 million hybrids. Good numbers...but why on earth didn't they hybrid EVERYTHING?
Some of Toyota's marketing points out that they can make ~90 hybrids, or 6 plug-in hybrids, for the same kWh capacity needed for one electric car. Sure, the battery chemistries are different, but a hybrid like the Prius really only needs 1-1.5 kWh of battery. So, it's pretty true and it SOUNDS like great marketing...but it doesn't explain why, 25+ years after their first production hybrid, Toyota was only making about 1.5 hybrids for every EV that Tesla made and sold. The implication is that Tesla was able to source 50x as much battery capacity as Toyota. Tesla didn't even EXIST when Toyota started with the Prius. Logic tells us that, if Toyota had wanted to, the definitely could have sourced enough batteries to make EVERY SINGLE CAR they sold a hybrid (or plug-in hybrid) for the last 10 years, easily. They just...didn't. To me, that's an incredible failure of their planning, marketing, suppliers/sourcing, and for the environment.
Toyota has finally starting to turn towards actually pushing their hybrids on a wide scale, and making more than just the Prius be 100% hybrid. I learned recently, for example, that the Toyota minivan - the Sienna - is only available as a hybrid starting with the 2021 model year. Amazing MPG and very simple AWD option makes it a stand-out among the ICE minivans of the world. I believe Toyota offers good hybrid options on the Toyota trucks now too, as well as the corolla and camry and Rav4...but still goes to the engineering effort to offer a bunch of non-hybrid/ICE-only versions too.
But, again, I really don't get why they really are dragging their feet. Toyota might approach 50% hybrids soon...but had they wanted to, they could have gone to 100% hybrid 10 years ago, I think. And all the other manufacturers that are pivoting to hybrids today will probably be at 10% hybrids in a few years. It's just embarrassing....it's a lack of effort, and a lack of caring to actually reduce the environmental impact....I'm glad they're "finally" doing it, but it feels too late now.