Not sure if it was discussed here yet, but I'm reading this update on the competition....
The automaker is asking its nearly 3,000 dealers to invest upward of $1 million for upgrades to sell all-electric vehicles.
www.cnbc.com
It sounds like me trying to defend the SolarCity business model in 2015.
I mean.....Ford absolutely cannot compete with Tesla on margins, even if they had a zero cost dealer-free distribution system.
Now they want dealers, who are 100% gonna lose all profit after the maintenance-free EV takes over, to "invest" $1M in order to be allowed to sell EVs. The EVs that are 100% going to lead to their demise. Lol!
In many ways it's a great move by Farley to put the onus on the dealership network. But it simply reframes the same trainwreck. He's supposed to be avoiding the trainwreck.