This is a rerun of last year when I analysed the 2020 and 2019 EV numbers, most of which was in this post although I also did some further battery analysis in another post. Anyway here is this year’s offering as an analysis of the 2021 numbers.
(for last year, see at
Moderators' Choice: Posts of Particular Merit)
My methodology this year has been much the same. The sources are similar – the public versions of EV Sales, Adamas, plus lots of Google, etc. I now have about 80 line items I’m tracking, much more than in any single one of those public sources.
Accuracy is always debatable in exercises of this nature, if only because some manufacturers are remarkably reluctant to disclose their sales with Stellantis being the worst offender (who knew they made EVs ?) but Nissan/Renault/Mitsubishi and Porsche also being in the naughty corner. This clearly bedevils the efforts of EV Sales and Adamas as much as for my effort. Also be wary of any year-to-year comparisons regarding Stellantis (PSA+FCA) as my database switches abruptly from Peugot to Stellantis, undeservedly flattering their performance.
By way of accuracy comparison I calculate battery deployment of 270.8 GWh whereas Adamas calculates 286.2 GWh, so my total is 5.4% short of Adamas’ total. Similarly I calculate a total Tesla vehicle sales revenue of $46.0bn whereas Tesla reported a total sales revenue of $47.2bn, so my total is short by 2.6%. That seems a reasonable error bar for my purposes.
The per-model line items are crunched into three tables by manufacturer group. This is the one for BEV+PHEV and I have a similar table for BEV-only and PHEV-only.
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The Covid-19 pandemic may have curtailed global light vehicle production, but it has not held back rapidly increasing electric vehicle manufacturing. In all BEV + PHEV are now 8% of world light vehicle production, with the growth rate at over 100% per year !
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We should expect a post-Covid rebound in vehicle sales that will help ICE. But I think 2023/2024 may prove to be the highest that ICE will rebound to, and that by 2025 swinging cuts will take place in ICE sales. In retrospect peak-ICE was probably 2017 with 95m ICE out of 97m light vehicle sales.
Breaking this down into manageable chunks we get the following picture. The massive apparent growth in Stellantis is not real as it was represented by Peugot only in previous years.
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The tier from 6-10 are BMW, Hyundai/Kia, Renault/Nissan/Mitsubishi, Mercedes, and Volvo.
Amazing as it may seem Tesla are very slightly slipping behind the general market growth. If one takes the information in these three tables :
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And plots it into these three stacked column charts, then one can see that on each observable metric Tesla have slowly given ground. What these do not show of course is the profitability picture for the other manufacturers, which may be a different picture. Also we do not know what will happen in the years ahead.
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The growth in BEV numbers is generally skewed towards the cheaper end of the market, whist the growth in PHEV numbers is generally skewed towards the more expensive end of the market. These stacked column charts tentatively suggest that PHEV may have reached a maximum share of the market in 2020.
Certainly the battery size in a typical BEV is growing as the mid-range offerings get filled in. With the 3/Y Tesla has moved into the upper end of the mid-market, and the lower-cost manufacturers are pushing upwards slightly from the bottom end. The more difficult task is for the legacy premium brands who are increasingly having to position their PHEV offerings against (primarily) Tesla’s BEV offering, and being squeezed by regulators forcing larger batteries onto them.
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In the top 5 the legacy volume manufacturer who is making that transition successfully at present is VAG which is growing on par with Tesla. In the Chinese manufacturers the breadth of BYD’s offering is working, and the SAIC performance is driven largely by the Wuling HongGuang Mini EV that it would be unwise to sneer at. Stellantis are very coy with their numbers, indicating that things are not going as well as one might hope.
The mid tier of positions 6-10 (i.e. BMW, Hyundai/Kia, Renault/Nissan/Mitsubishi, Mercedes, and Volvo) are all making credible progress but are losing ground on those in the top five, and also when compared to the hordes in 11+ . The notable exception is Nissan/Renault/Mitsubishi who are not transitioning anywhere near as fast as is required. Last year VAG emptied the market of cells to the detriment of the bottom end (11+) who lost 3.5GWh of cells, but this year they have really taken those cells back, and some more, to the tune of 42 GWh that have pretty much all gone in BEVs rather than PHEVs. Does anyone make any attempt to compete with a cheap PHEV against the low-end BEVs – I think not ?
Toyota, Ford, GM, Honda are all showing very few signs of getting it, at least if one goes by the observable metrics.
Tesla remains in a class of its own when compared to the three closest competitors of VAG, SAIC, and BYD, however each is competing very strongly in its own way and in time all four will inevitably address the same segments. Tesla cannot afford to be complacent. BMW, Volvo, and Hyundai/Kia are all three seeking to be Tesla-equivalent brand positions, though personally I don’t think they have the scale to be profitable in that objective.
Now, let’s see how quickly Tesla can get Austin and Berlin ramping, and bring on those further lines in Shanghai. It would be nice if Tesla could become the pacesetter again.
PS. By the way, I also do a daily energy news cuttings post at
Energy Sector News - all welcome.