You said a mouthful there. I've spent 48 hours trying to figure out why a 100,000 order by Hertz matters at all when TSLA can't fill all the orders from consumer demand as it is. What about this makes people decide now to buy TSLA? Meanwhile there seems to be a complete lack of any discussion (IRL not here, I mean) about 2 enormous factories that are about to open and essentially double production capacity of one of the fastest growing companies in the world. If anything that should have been a slow-burning catalyst for sustained buying for the last 6 months at least. I don't get this game at all. It did, however, give me the opportunity to increase my holdings this year so....thanks? It just seems impossible that I'm that much smarter than all these "professionals," but whatever. Crazy times.
Hertz has name recognition as rental car agency. Their purchase of 100k Teslas (possibly more given the Uber deal) is just explicit vetting in the minds of many. If Hertz is willing to commit this much money to add 100k Teslas to their fleet, it's a trigger for many reasons;
1. Brand recognition associated with Tesla. Tesla is still a new phenomenon, overall. Hertz has been around since 1918. It's the old guard officially welcoming the new tech in a very overt fashion. For a lot of people, this association is like being vetted by the senior brass. "This kid is a good one. I'll vouch for him." Insert your favorite movie lines here.
2. There's now a huge driver for people to rent cars just to be able to really test-drive a Tesla Model 3. Some may choose to rent over ride-sharing, or certainly over ICE vehicles. People curious about the Model 3 can just rent one and 'live' with it for a few days, so this is better than the usual test-drive. They can test the car in their garage or parking space, take it through the canyons, test the acceleration, experience the Supercharger network, and impress friends and fam.
People trust Hertz because of their longevity and ease of renting. People renting will see novelty here beyond the standard boring ICE vehicles usually on-offer. More people renting Teslas means more people buying Teslas. It's guaranteed to generate sales, and Hertz is using their own money to advertise without Tesla having to spend a dime. Of course, every rental is also a passive advertisement of the most effective kind.
3. Now, other car rental agencies need Teslas in their fleet if they hope to compete. This isn't just about Hertz, but all car rental companies and the knock-on effects of this initial salvo against ICE. It's also 100k ICE vehicles not purchased elsewhere, and people who are EV-savvy now have a way to rent a vehicle easily whilst keeping their carbon footprint as low as possible. This is also good for Tesla and other EV owners who are having a car serviced but still want to drive a Tesla in the meantime.
4. The Uber deal is big too. More customers exposed to Tesla means more Tesla buyers in the future. The cars are that good.
I'm sure I'm missing some things. We know that Tesla is supply constrained, not demand constrained....but the Hertz/Uber deal is going to generate a WHOLE lot of new customers for Tesla. This may also lead to them buying related products as well; chargers, solar, adapters, and there's the viral effect of one person in a family renting a Tesla inspiring others to investigate further, or at the very least putting to rest a lot of grass roots FUD.
Everyone I think is a test-drive away from wanting a Tesla. So, this is going to be good for Tesla and TSLA alike....and ultimately the world.