Before I got my M3 in 2018, I drove a dodge ram hemi pickup.Trucks aren't phones. Every mm on a smart/cell phone is precious. There is plenty of room for buttons on a truck dash.
Truck purchases aren't rational decisions. At least not the $40k-$100k types.
Small margin fleet sales of $27k work trucks are rational decisions.
Retail truck purchases are emotional decisions. Even what anthropologist call tribal cultural decisions.
Getting a F Series owner to switch to Silverado is a bridge too far most times. That is switching bands not tribes.
Asking an F Series owner to buy a Cybertruck is like asking him to switch from the Midwestern tribe or Southern tribe to the California tribe. And then the Cybertruck design is like asking him to get a face tattoo signifying his new allegiance.
This will not happen in 10 years much less five. Yes, there will be exceptions. Largely, F Series, Silverado and Ram owners that also own EVs and HEVs that do in fact just need the utility of a truck but otherwise don't see themselves as members of those tribes. Slowly convincing the youngest members of the Southern and Midwest tribes is likely.
I read here not too long ago that the unveil of Model 3 would suck up so much demand it would bankrupt at least one legacy automaker. Maybe two. Then it became once Model 3 was in mass production it will kill at least a couple of legacy automakers. Then ,well, Model Y.
I believe Tesla will sell every Cybertruck they can make without discount. But it will largely go to non Detroit pickup owners. Japanese brand truck owners. Everyday sedan, crossover, and small SUV owners that want the utility of a pickup but weren't willing to pay the fuel weekly of an ICE pickup when they only needed the utility occasionally. Or didn't see themselves as members of the Midwestern or Southern tribes. Or "I don't listen to Country music and have sex with my sister" members of the California and New York tribes.
I know I will get a billion disagrees. Reality isn't subject to a vote on message boards.
I still have it, but I only use it to drive brush and wood and rock around my property.
I never even drive it to the grocery store I can't stand Driving it anymore I don't even like sitting in it that much but I love sitting in my Tesla M3.
And yes, I signed up for the cyber truck.
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