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Tesla continues to list price with gas savings/incentives and offer odd bundles

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I'm not sure I see the difference

The difference is best expressed here:

Before this change one could proudly say Tesla Motors’ way of selling directly to the customers was much better than going to your local car hustler and being deceived. Now several of our members are actually ashamed to show the Design studio to people interested in buying a Tesla – as even the lowest, most cheating car hustler in Sweden still states the full price for their cars! It feels like you have put a ”virtual car hustler” on that page.
Source: http://teslaclubsweden.se/open-letter-to-mr-elon-musk/

The previous version was terribly misleading. Somebody who opened the page could easily think the base price of the 85D was $67,500 without any options. That's how configurators work. Each option that you select has a price tag. For example, autopilot price on the configurator is $2,500, dual motors is $5,000, base price of 85D is $67,500. That's how it was displayed. That's what it means when you put a price to selectable options. Anybody who has ever done online shopping would read the previous page like that. But then when people spent a little extra time to look around they would suddenly notice the $67,500 car is actually $85,000. They would have a poor impression of Tesla. They might even think Tesla is a dishonest company that likes to display one price and then charging another while using cheap tactics like faded fonts. People were ashamed to show the web page to friends. Now, it's fine because it shows the actual price more prominently.

One improvement they could make is to reduce the font size of low price. It shouldn't be same size as the actual price. The current version is not prefect but much better than before.
 
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