The problem is that consumers are conditioned to look at hp numbers to compare the cars and decide just how much they are worth, and this is reality regardless of any other metrics listed by manufacturers, including acceleration. This is just the automotive world reality that everybody, including Tesla, must live with.
The problem with listing only 463hp is that it eliminates any distinction between the 691 motor hp, 463 hp car and 463 motor hp, 463hp car. The first one will perform as P85D, the second will perform worth than 85D. There is no way the car can be properly marketed using 463hp only. There will be no consumers to be pleasantly surprised because nobody will buy 691 motor hp , 463 hp car over the 463 motor hp, 463 hp car if both are listed as 463hp cars, and the first car costs more.