Possibly. As we got estimates for our system there was an interesting knee in the curve where the payback time was minimal - and for us it was one of the larger systems. The system we're getting installed is an 8.1kWH system, with an estimated payback time for us of about 7.6 years (that includes the federal and CA discounts). But that payback doesn't include estimated increased equity in the house, which is actually pretty significant. The payback time is only an estimate of course, and can change based on how much you can adapt your electricity use to the TOU metering. A bunch of stuff we'll be able to move out of peak hours. I'd say if your electricity use doesn't put you into the higher rate tiers, then solar probably still doesn't make sense.
Also note that the tools for doing shading and production analysis are getting really sophisticated. They take a bunch of 360-degree fisheye pictures with a known orientation from multiple locations, trace the outlines of things that will cause shade, and the software can compute out production based on roof angle, orientation, that shade line, and time of year.
I think PV solar is just one tool in what should be an arsenal of being more efficient. I'll also be looking into putting in a thermal radiant barrier and whole house fan this summer as well. What works for what situation is going to be all over the place.