Was just reading some old SEC filings from TSLA about Elon's CEO option grant. One of the conditions sticks out to be as a pretty significant one as far as the ordinary shareholders go.
He gets the right to buy 527,490 shares for $31.17 each time that:
TSLA Market Cap = $3.2B + ($4B * previous vests)
AND one of the following 10 conditions is met: Italics are completed, Underlined are the next two I expect he'll complete, bold is the one I'm most interested in talking about.
• Successful completion of the Model X Engineering Prototype (Alpha);
• Successful completion of the Model X Vehicle Prototype (Beta);
• Completion of the first Model X Production Vehicle;
• Successful completion of the Gen III Engineering Prototype (Alpha);
• Successful completion of the Gen III Vehicle Prototype (Beta); (expected sometime late 2016/early 2017)
• Completion of the first Gen III Production Vehicle; (expected mid-late 2017)
• Gross margin of 30% or more for four consecutive quarters;
• Aggregate vehicle production of 100,000 vehicles;
• Aggregate vehicle production of 200,000 vehicles; (expected late 2016)
• Aggregate vehicle production of 300,000 vehicles. (expected mid-late 2017)
To get the full grant, he has until August 2022 to achieve a TSLA market cap of $43.2B AND have all 10 conditions met.
TSLA's current market cap is around 31B. To achieve all the goals based on the current ~146M outstanding shares, share price would have to be ~$295.
Thus, the way I figure it, the last option he gets, will be worth at least ($295 - $31.17) * 527,490 shares = ~$139.1M to him, and potentially a lot more than that, because I think that by the time all of the milestones are achieved the share price will be significantly higher than $295.
According to this source: Auto & Truck Manufacturers Industry Profitability by quarter, Gross, Operating and Net Margin from 1 Q 2016
1Q 2016 average gross margins in the auto industry are around 20% and have been climbing in recent quarters. Historically, average gross margin was more like 11-13%.
The 1Q 2016 SEC Filing here: Tesla Motors - Quarterly Report
30% is pretty ambitious. That SEC filing also notes a 2014 executive option grant with similar conditions. The executives have a lot of incentive on the table to achieve it.
The filing says gross margin in 1Q 2016 was 22%, down from 27.7% in 1Q 2015.
If TSLA can achieve 30% for 4 consecutive quarters as required by Elon's 2012 grant, and for 3 not necessarily consecutive years as required by the 2014 grant, it would make them one of the most profitable automakers, and do wonderful things for the rest of us shareholders.
Great discovery! Thank you!
I have a hunch that gross margin (GM) will be the white swan for Q2 and definitely for Q3. A lot of folks, bulls and bears alike, are expecting disastrous Q2 due to reduced shipments. They are baking in same or worse GM as in Q1.
My take is that Q2 will have 28% and Q3 will have over 35% GM due to:
1) MX development ended in Q1,
2) Model 3 reveal and the overwhelming customer response made suppliers/vendors start treating Tesla as a tier1 strategic customer. I will be surprised if Tesla hasn't extracted atleast 5 to 10% discount on current purchases, and
3) Production is in full steam, likely at 2200/week now.
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