I can understand from the purely investor standpoint how this is good news. I'm not too sure it's a good sign for the future if this becomes the "new normal" in Tesla salesrooms as the company becomes more like traditional manufacturers.
On the more hopeful long term side, however, long an investor in Tesla I was amazed when the Model S first came out how beautiful it looked and eventually it emerged with glowing reviews from credible sources. All good except for Top Gear and that totally abortive test drive in the cold by the NY Times. If the future is like the past, it must always be consistent but there are many degrees of freedom. (A no excrement statement if there ever was one.) The M3 may be just as well received in a vastly larger market as the MS. Then buyers will be very impatient and discounts won't be necessary at all.
As a fanboy maybe I'm more optimistic about Elon's ability to snap his fingers and raise any amount of money necessary for manufacturing the M3. We shall see in a week or so whether the Fed will raise rates. My guess is not this September, and the markets seem to be anticipating this (or have priced it in). Furthermore, Mr. Market is paranoid. As others have noted a 0.25% increase in rates may have little effect on demand for funds.
The world is awash in liquidity. The seas also are rising by perhaps as much as 23 meters to their previous elevation, according to some scientists. But that's just a long term concern, right?