carrerascott
FUEL FTR
"pin striping guy paint the raised text Blue to match the body color"
I think they just handpaint with a fine brush -- the letters are flat on top so as long as you take it slow you don't need to tape anything off. Since my car was black I just used black Medium oil-based Sharpie paint pens -- they come in a lot of colors on Amazon, so maybe you can find something close enough (or just do black):
http://www.amazon.com/s/ref=sr_nr_seeall_1?rh=k%3Asharpie+paint+pen+medium%2Ci%3Aarts-crafts&keywords=sharpie+paint+pen+medium&ie=UTF8&qid=1364048661