I saw the huge lineup yesterday and it was a new experience for me. Up to this point, I had only known Dutch Brothers as a place I would stop while driving through Oregon in the middle of the night (may near I-5 are 24 hours) and I was pretty much always the only car there. I guess they've gotten aggressive with their expansion lately as I noticed at least a couple in PHX area. What is the infatuation with them in Arizona? Is it just because they are new to the area?