Messaging guru offers list of words to use and avoid to build support for climate solutions - Resilience
Luntz seems to have really gotten religion on climate after he nearly lost his Los Angeles home in the Skirball fire in December 2017. Since then, the GOP messaging master has stopped minimizing the problem of global heating and has instead decided to do the opposite — to try to help activists raise the alarm.
In a Senate hearing this year featuring conservatives who support climate action, Luntz promised to help the Democrats on the climate committee, provided that they put “policies ahead of politics” and commit to nonpartisan solutions, according to Grist.
As a messaging expert, Luntz is now offering his advice on how activists should talk about the problem of climate change and solutions including clean energy, featuring his version of the ever-popular list of “words to use and lose”:
Luntz seems to have really gotten religion on climate after he nearly lost his Los Angeles home in the Skirball fire in December 2017. Since then, the GOP messaging master has stopped minimizing the problem of global heating and has instead decided to do the opposite — to try to help activists raise the alarm.
In a Senate hearing this year featuring conservatives who support climate action, Luntz promised to help the Democrats on the climate committee, provided that they put “policies ahead of politics” and commit to nonpartisan solutions, according to Grist.
As a messaging expert, Luntz is now offering his advice on how activists should talk about the problem of climate change and solutions including clean energy, featuring his version of the ever-popular list of “words to use and lose”:
- USE: Cleaner, safer, healthier. LOSE: Sustainable/sustainability.
- USE: Solving climate change. LOSE: Ending global warming.
- USE: Principles and priorities. LOSE: Values.
- USE: Reliable technology/energy. LOSE: Ground-breaking/State of the art.
- USE: New careers. LOSE: New jobs.
- USE: Peace of mind. LOSE: Security.
- USE: Consequences. LOSE: Threats/Problems.
- USE: Working together. LOSE: One world.