This is a interesting tidbit from the Wards Auto article:
As part of my job I test drive about 100 new cars a year, from entry-level economy boxes, to blisteringly fast sports cars, to the toniest of luxury sedans. Unfortunately, Tesla does not make its cars available for test drives to members of the automotive media like me. I think the company is missing out on a huge opportunity. If other automotive journalists got to experience a Tesla like I did, it would likely generate a new group of enthusiastic supporters.
Source:
How I Drank the Tesla Kool-Aid and Became a Believer
This reminds me a quote about two Italian newspapers:
La Repubblica sells 200k copies every day. Il Foglio sells 2k, but everyone weights like a stone.
It really matter *which* people you are trying to convince.
A few loaners could help convince some key, vocal people in the auto industry, and help tame the FUD, which in turn will help the stock price.