Ford’s blue cruise is more analogous to FSD beta which costs $15k or $2400 yearly.Ford charges $800 per year for Blue cruise. You can't use it off the interstate (or even on all interstates) and won't do automatic lane changes. You have to initiate it, when it's released. If you don't think that additional expanded use and automation are worth an extra $400 per year, that's fine, but how do you define "better"?
We could do the same for every competitor. Super Cruise requires the highest trim level plus $2,500. Is that cheaper? Certainly doesn't have the same access that even AP has which can be used anywhere.
Everyone’s equivalent to basic autopilot is either free or cheap, and includes the lane change capability. Stepping up to EAP costs more than those other companies features. And doesn’t even get you superior hardware like radar or ultrasonic sensors. And the other companies tend to have much lower incidence of issues like phantom braking.