What the shorts are up to (in my humble opinion)
SBenson brought up an interesting point regarding likely weakness in Q2 and Q3 ERs. This perceived weakness is the likely motivator for shorts being so willing right now to engage in various short selling tactics. They recognize that without active intervention, the stock price will run up with the approach of the Model 3 reveal, and they are trying to minimize the run up so that they can profit from any weakness in the SP during the months when Model 3's ramp up is still sluggish and the financials look distressing.
The counterpoint to this view is the view held by many longs that Model 3 is so important to the future of Tesla that if it is received well and the ramp up stays on schedule, the short term financials won't matter so much.
Today's trading shows both viewpoints being expressed by traders. There was no news no macro trend that suggested that TSLA should slide downward after high noon. Rather, the volume dipped and shorts simply took advantage of this low volume to sell the stock lower. Unfortunately for them, once TSLA went red, there was a countermove by longs anticipating an upswing for the Model 3 reveal, and the stock price made a nice climb back up to 328+.
Which view best reflects the future? The truth is that we don't know. Shorts will be pulling out the stops, I suspect, to minimize the climb between now and July 28, but they lack the underlying negative sentiment of the SolarCity Merger prelude that allowed their tactics to be so successful up until November of last year. There's also the real possibility that once Model 3 is revealed, received good reviews, and is ramping up, big organizations will start acquiring TSLA again, and then it is off to the races for the stock price. Due to the uncertainty of the short term, however, SBenson's suggestion of avoiding heavy leveraging right now looks like a good one. You want to be in the stock and benefit when it takes off, but the possibility of softness for several months is very real too. I have found a position I am comfortable riding well into 2018, come swan dives or Falcon 9 upward climbs. I'm ready for either.