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I doubt the nVidia board will cost Tesla $1k. nVidia sells the same GP102 chip to consumers at an MSRP of $699 in the GTX1080 Ti. Tesla's order for these boards was likely the biggest order, in dollar terms, in nVidia's history. I'd be surprised if Tesla is paying more than $800 per board if there are two GP102 chips on the board, if there's a single GP102 it should be well under $500.Also cost of Nvidia's computer will be substantial... I haven't seen estimates but my ignorant wild guess would be around $1k.
I have a couple questions for somebody in the trucking industry...
Would Tesla be up against a legacy dealership model like in the auto side, or are trucking sales normally transacted directly with the OEM?
I'm also wondering if the existing logistics providers would embrace a small but perpetual "per mile" service revenue for Tesla - effectively sharing a small % of operating cost savings - based on autonomy as the service, like Tesla Network. This would avoid the capitalization problem of providing end to end logistical services, but still give Tesla a slice of the pie - without having to recreate the bakery.
One way to make this work could be to include the AP h/w and EAP/FSD as no charge standard features. Since Tesla Semi operating costs per mile are going to be significantly lower than ICE or other EV competitors (due to lowest battery costs), would the existing industry embrace a sharing of that per mile savings? This could give Tesla a perpetual profit stream far beyond what they would charge upfront for EAP/FSD. Would Tesla be in a position to drive this model as a new industry standard practice? (Does their unmatched leadership in data-miles collected leverage them into a first mover position in autonomous trucking?)
A trucker in the reddit thread telling me they can run non-stop with multiple drivers and the cost per mile goes down when they do so. The only way I can imagine that to be true is if the off-duty driver isn't paid, yet also is stuck in a truck instead of being at home free to enjoy one's non-paid hours.
Been a busy day; just getting around to referencing my spreadsheet/notes.
Here is language from the 2016 10-K MD&A:
“Revenue from sales of solar energy systems and components increased by $201.9 million, or 190%, for the year ended December 31, 2016 as compared to the year ended December 31, 2015. This increase was primarily due to the $124.6 million increase in revenue from solar energy systems sold under Solar Loans and the $19.6 million increase in revenue from cash sales to residential customers.”
Given this comment, it is clear that solar loans are falling under the sales section.
Also, from the 2015 10-K (in the Quarterly Results of Operations section):
Revenue - Solar energy systems and components sales
1Q2015 = $12,708
2Q2015 = $24,520
3Q2015 = $28,798
Nine months ended 3Q2015 = $66,026
From the 3Q2016 10-Q:
For the nine months ended 3Q2015
Solar energy systems and components sales revenue = $47,641
Revenue from solar energy systems under long-term loan arrangements = $18,385
Total = $66,026
I haven't looked at the pro forms section you referenced, but this seems to make it pretty clear. Let me know if you still think otherwise.
I haven't had time to read all of the back and forth on the deferred revenues, but @neroden's comments seem to make sense -- they factor into the gain at the time of acquisition (decreasing the amount of goodwill created), and that is how those revenues "disappear". Let me know if there is more digging to do on this topic; I'm happy to look into it further if you don't feel like you've figured it out.
Also, while I'm posting, as for AP2 take rates, I would tend to agree with others that for the Model S and X, the take rate of EAP has got to be 75+%, whereas FSD must be significantly lower (maybe 30%?). For the Model 3, I would not be surprised if the prices are the not the same as for Model S and X -- we will see. One reason I believe this to be the case is because Elon commented that the increase in price of the Model 3 to go to dual motor would be less than what it is for Model S and X. Maybe my logic is faulty here, but I wouldn't put it past Tesla to reduce the price of the EAP and FSD software for the Model 3 to increase the take rate -- as you point out, there is no incremental cost to Tesla to provide access to the software; as a result Tesla needs to balance getting the price just right to maximize revenues through the combination of volume of takers and price paid. Just my $0.02 of course.
surfside
I've been discussing this issue longer with vgrinschpun who is using terms as sole competitor etc. so I take that to mean a near monopoly.
Thanks for your helpful reply! I'll post this here and then cross post in the dedicated Tesla Semi thread where this discussion belongs.Same independent dealership model. Though I don't know if the same franchise laws apply. I do know Cummins (engine OEM) acquired all of their distributors.
I don't see why the Tesla Network Elon's explained for passenger cars could not be mirrored for the trucking business. You'll have fleets owning trucks in the network. As well as owner operators. And Tesla will provide trucks as well.
If the trucks have a cab, EAP/FSD will be an upgrade but the hardware should come standard similar as new S and X cars. If there is no cab, EAP/FSD has to be standard. Tesla is best positioned to drive this since they both own the software technology and are working on the manufacturing technology too.
But Nvidia is selling Tesla the entire computer and not just the board.I doubt the nVidia board will cost Tesla $1k. nVidia sells the same GP102 chip to consumers at an MSRP of $699 in the GTX1080 Ti. Tesla's order for these boards was likely the biggest order, in dollar terms, in nVidia's history. I'd be surprised if Tesla is paying more than $800 per board if there are two GP102 chips on the board, if there's a single GP102 it should be well under $500.
Now we just need someone to do a teardown.
But Nvidia is selling Tesla the entire computer and not just the board.
Do we actually know that? We know that what Tesla has is not the NVidia reference design, it is custom. (And it was originally intended to have a Mobileye EyeQ3 chip in it as well as the NVidia parts.)
No sure Tesla will be able to charge $5k for enhanced AP to Model 3 users... maybe slightly lower. Also cost of Nvidia's computer will be substantial... I haven't seen estimates but my ignorant wild guess would be around $1k. Add sensors cost, maybe another few hundred. Then as an additional cost we need to add in the cost of users who don't activate AP. But overall I agree it's high margin, especially if more than 50% of buyers choose the option. And then fully self-driving option is even higher margin.
Do we actually know that? We know that what Tesla has is not the NVidia reference design, it is custom. (And it was originally intended to have a Mobileye EyeQ3 chip in it as well as the NVidia parts.)
Agreed, I can't remember source off hand, but I seem to recall Elon saying they had to rework the board after Mobileye dumped them, implying it's a custom board that was originally designed to have both systems working alongside each other until they were ready to transition to AP2 only.
The board is an entire computer, the enormous GP102 die will dominate cost, it will be fed by a handful of ARM processors that are on the same board, also a bunch of RAM and i/o will be on the same board. Main memory may be off board.But Nvidia is selling Tesla the entire computer and not just the board.
Nvidia announced Tesla is using their PX Drive liquid-cooled supercomputer, not just the "board" or GPU.
The board is an entire computer, the enormous GP102 die will dominate cost, it will be fed by a handful of ARM processors that are on the same board, also a bunch of RAM and i/o will be on the same board. Main memory may be off board.
The ARM processors (and possibly main memory) is/are the only significant thing(s) the GTX 1080 Ti boards don't have.
GP102 really is huge, it'll probably have 5x the number of transistors that all the rest of the ICs on the board combined have (excluding memory).
Also calling it a supercomputer is a bit misleading, yes it sort of has supercomputer level compute performance but "actual" (I use quotes because one can always quibble on definitions) supercomputers usually run lots and lots of identical or similar chips in parallel.
Tesla's version is not liquid cooled. (It has fans on top.) And Elon did say that they reworked the board to take the EyeQ3 chip off. (He said it during the ER call on 2/22/2017.)
What I was saying is that Tesla is a sole *competitive* player as it has the lowest cost. It is clearly not the same as saying that Tesla is a sole competitor. There obviously are others, trying to get projects by emphasizing other (than cost) attributes, with varying degree of success.