The W is obviously the ability to choose from an excessively large list of customisable options.You said: "Would you prefer a more expensive car, with quality issues that arrives 6 months late but the exact exotic pearl ivory speccled whatever color paint or would you prefer a limited selection, great quality and a car that arrives on time at a lower price?"
Are you saying that the expense, the quality issues, the late delivery, and the color choice all have a common cause and thus come and
go together? What is the 'W' in your original statement?
Refer back to my original post in the thread for context, it answers your question.