What I heard yesterday is that there is a change in delivery strategy. Tesla is going to attempt to deliver as close to 100% of the cars to the owner's home as possible.
For several reasons:
1. They want to professionally coordinate the communications of the car with the owner's Internet connection. Especially in the first year or two, there are going to be frequent, large updates to the car's software and firmware. Many owners aren't savvy enough to set up a wi-fi point and link it to the car without help. They'll most likely show up with a new wi-fi AP for cases where the owner only has a wired router.
2. With the car connected via wi-fi, they'll be able to set up the owner's PC to manage the music in the car.
3. The white-glove service will provide an outstanding customer experience with the company.
4. The owners may have lots of friends/relatives who will want to participate in the delivery. Fantastic word-of-mouth opportunity! Party!!
For several reasons:
1. They want to professionally coordinate the communications of the car with the owner's Internet connection. Especially in the first year or two, there are going to be frequent, large updates to the car's software and firmware. Many owners aren't savvy enough to set up a wi-fi point and link it to the car without help. They'll most likely show up with a new wi-fi AP for cases where the owner only has a wired router.
2. With the car connected via wi-fi, they'll be able to set up the owner's PC to manage the music in the car.
3. The white-glove service will provide an outstanding customer experience with the company.
4. The owners may have lots of friends/relatives who will want to participate in the delivery. Fantastic word-of-mouth opportunity! Party!!