Really, how so?
Tesla is forced to cut prices after 3 quarters of producing more cars than it can sell (delivered fewer than manufactured).
They're not "forced" this has been planned- and mentioned as being planned- for quite a while... Zach and Elon both mentioned they'd eventually cut prices as soon as production (which keeps increasing ~50% a year for Tesla) catches up to demand at the current price and as their own costs (from material costs going back down- and increased efficiency production at new factories go up)
Anybody "surprised" by this was just not paying attention.
Prices on average, esp for 3/Y, are still slightly HIGHER than what they were a couple years ago now....essentially this is just Tesla unwinding the price HIKES of the last 2 years....and prices are still significantly HIGHER on S/X... See chart below
It's a sign of weakness, not strength.
Again this is wrong.
Suddenly Teslas are significantly more attractive to far more buyers--
while still being hugely profitable for the car maker
Nobody else can do that, because nearly all the legacy OEMs are
losing money already on their EVs-- so they can't reduce pricing any further.
On top of that- I even cited a specific example....
The Model Y is effectively $20,000 cheaper today for buyers in the US.
The best selling NON Tesla EV in the US, the Mach E, is now effectively $7500
more expensive as of Jan 1 becuase they don't qualify for the tax credit.
Tesla was already outselling the Mach e massively-- that will only
increase based on these price changes.
No other automaker has to respond to this in any way.
YM
No other automaker can
afford to respond. Which is a big problem for them.
HTH!
Incidentally, I literarily don't know a single Tesla owner that would qualify for a rebate in 2023 based on the income cut-off.
Tell me you're massively out of touch with normal people without saying you're massively out of touch with normal people
You don't know ANYBODY who doesn't make more than 4x the average income in the US? Not even your butler or personal pilot??
Well, that's not true:
As sales of electric vehicles continue to surge, many new and prospective customers have questions about qualifying for federal tax...
electrek.co
Except, of course, it is true.
Here's a slightly newer link from your own source that corrects the earlier- factually wrong- link you cited.
Tesla Model Y and Mustang Mach-E were left out of the $7,500 federal tax credit for electric vehicles for a dumb reason, but you can do something about it.
electrek.co
This is the
perfect example of what I'm telling you
Tesla
could afford to cut the LR AWD Model Y price to qualify because they will still be making a large profit on each sold.
Ford
can not afford to do that on the Mach E because they are already not making any profit on each one at CURRENT prices- a cut would only increase losses they can't eat.
Thus the Y is now effectively $20,000 cheaper to buyers- and the Mach E $7500 more expensive to them.
Actually, Tesla's biggest competitor is BYD.
Last year, BYD sold 911,000 vehicles (up 284% from 321,000 in 2021).
Last year, Tesla sold 1,313,860 vehicles (up 40% from 935,950 in 2021).
BYD is now outselling Tesla in China, EVs' largest market.
BYD is likely to overtake Tesla in 2023.
Tesla quarterly deliveries worldwide broke records in 2022 and 2023. This came after Tesla deliveries increased to over 300,000 in the fourth quarter of 2021.
www.statista.com
Well, currently BYD sales are like half hybrid (though you appear to only be quoting BEVs so I appreciate that)-- and the bulk of their BEV sales are in the lower end of the market where Tesla does not even
have a product yet--- once they do (probably 2024 by most guesses) that may well change significantly.
Plus, BYD is doing that WITHOUT the large profits Tesla is-- so scaling up gets them massively less $ than it does Tesla.
All that said, BYD is certainly doing a vastly better job than the legacy OEMs are- and I certainly expect them to take a significant share of the overall market long term.
But they and Tesla will be eating up the share of folks like Ford and GM and Toyota... not of each other.