Farley was very clear they are not going to be plug in Hybrids.
They think they can sell a lot of vehicles by marketing hybrids as a vehicles with a "free" power generator. Basically at idle the vehicles can produce anywhere from 2.0 to 9.6Kw. I guess they have found many are buying hybrids just to have a backup power generator.
From the conference call transcript.
Jim Farley --
President and Chief Executive Officer
What the customer really likes is when we take a hybrid system that's more efficient in duty cycles, and then we add new capabilities battery like Pro Power Ford. We're seeing a lot in that combination of using the battery or something beyond just moving the vehicle. And that popularity, I mean, we never thought we would be at 50% hybrid mix for Maverick.
It was far beyond our expectation. And so, we're just listening to the market. We believe that ICE customers, Blue customers don't want to be left behind. They want modern powertrains, and decarbonizing with them is just as attractive.
Jim Farley --
President and Chief Executive Officer
Yes. I want to make it really clear. The term hybrid is going to -- in our industry going to get our company. Hybrid could be a serial hybrid.
It just means a motor powers batteries. It could be a hybrid in the traditional sense that like the F-150 hybrid or the -- and the hybrids I'm referring to
are not plug-in hybrids. They are vehicles without a plug.