There are a couple options to take, IMO:
1.
Resume Typical Operations: This would involve manufacturing European-spec cars for a few weeks to get what they can on ships to Europe, then switch to US vehicles for June.
- Pros: Doesn't introduce any new variables (within their control) to their past logistical processes.
- Cons: Likely reduces the amount of cars that can be delivered in Q2. Ensures the "Wave" logistics problem continues.
2.
Maximize Q2 Revenue: In this approach, in an attempt to reduce the pain of Q2, they would manufacture cars purely for the North American market thru the end of Q2. This eliminates the delay for the manufacturing line switchover from NA to Europe config cars and reduces the chance for any shipping/logistical problems. Plus, I'm not sure if MY is certified for European delivery yet anyway.
- Pros: Maximizes revenue/minimizes loss for Q2. Doesn't really introduce any new variables to their past logistical processes.
- Cons: No cars to Europe = sad European customers. Doesn't stop the "wave" logistics problem.
3.
Stop-The-Wave Approach: In this approach, Tesla would basically bite the bullet, write off Q2 (after all the market has likely already done that anyway), and focus on taking this opportunity to eliminate the wave logistics problem by switching more frequently between European and NA spec cars. They would ignore the Wall Street calendar and instead focus production on spreading deliveries out evenly through the quarter.
- Pros: "The Wave" disappears. Deliveries are less rushed and spread evenly through the quarter in all regions. Delivery quality improves, logistics problems get reduced significantly.
- Cons: Will likely result in a short-term hit to deliveries/revenue.
I think Tesla will take option (2) for a few reasons:
- With S&P inclusion close, if they believe Q2 can be salvaged with high margin MY deliveries, it will be worthwhile not only to put out decent results compared to other car companies, but also to maximize chances of S&P inclusion.
- With the German factory underway, wave logistics will only be a factor for another year--and with delivery logistics improving bit-by-bit each quarter, if they've survived this long, they can survive another year with wave logistics. They've seen worse.