Generally I agree on overpromising, but if people aren't factoring it into their decisions then it shouldn't matter. On the design, I agree. I don't think even the most hard core bull thinks that we can be in a world where everyone wants to buy one of the 5 Tesla variants. Some will really want some exotic wood dash or a crap ton of buttons. Granted those people are slowly dying off, but until car ownership is a thing of the past, people will want unique designs.
That's not a deflection at all. (and no BMW will definitely not be the first to FSD, not in a million years, for many reasons and I say that as a BMW fan)
This car will self drive one day! (I doubt, they overpromise often)
This car will never self drive.
What rational person will not prefer the first one? The only reason why is if you are worried about being promised something else that the second car DOES have and the first doesn't yet.