For a while Tesla got into the habit to use price cut to stimulate quarterly demand. I feel that's not a great way to do business. Stick to your price, even if that means less cars get sold for that quarter. Should have never promised $35k car in the first place. Now we have the $35k car available through phone, effective cost is $26k, the car is amazing, still 50 times more people buy gasoline cars.
I probably will get tons of disagree on this. If I were running Tesla, I would give one week reminder, then remove the $35k version, increase price on every model by $5k, no more sales events. Offer more test drives, explain to people why these are the most compelling cars on the market (probably don't need to explain after test drives). At $45k, the SR+ is a steal. After incentives and gasoline savings it's more like $31k. The autopilot feature alone worth $5k. Those who can't afford today will save up to buy tomorrow.
Don't expand US production capacity until we get a long waiting list of real orders.
On Model S and X side, these are literally the best cars in the world by a wide margin. Charge the price accordingly. To reward existing owners, give them credits for future purchases, but never drop car price or option price.
Tesla shouldn't compete on (low) price, Tesla should be the undisputed best vehicle brand in the world, with reasonable price and image connected to it. If you can afford it, great, if you can't, settle for whatever you can afford, or get a second hand Tesla.
Right now the FSD option is $6k, after purchase $8k, then stick to this. If they drop those prices again, people will not trust their words in the future.
